We’ve been nurturing little rock stars in homes and centres across Aotearoa since 2006.

Rockmybaby® was founded in Hawke’s Bay by Ursula Maidens, who started by helping friends find trusted childcare. What began as a simple solution has grown into something much bigger — because we know childcare isn’t just about supervision; it’s about connection, enrichment, and supporting families to thrive.

Today, Rockmybaby® is proud to provide trusted childcare throughout New Zealand and internationally, with branches across Australia, Switzerland, the United Kingdom and Europe. While our reach is global, our roots are firmly planted in our home here in sunny Hawke’s Bay.

We believe it takes a village to raise a child — so we’re building a village that fits the modern world. Our Rockmybaby® Childcare Centres are part of that vision. Each centre is a place where tamariki feel safe, nurtured and inspired to explore, learn and grow.

We also know that every family is unique. That’s why we offer a full spectrum of care — not just in our centres, but wherever families need it. From babysitting and nannies to licensed homebased education, we’re here to support parents in finding the right care at the right time.

Rockmybaby® Childcare Centres – Where Little Legends Grow

We currently operate four licensed early childhood centres under the Rockmybaby® Group:

  • Rockmybaby® Napier

  • Rockmybaby® Havelock North

  • Āwhina Duart Road – Havelock North

  • Āwhina Pēpi – Havelock North

Our centres are warm, welcoming, and filled with purposeful play. Guided by Te Whāriki, our passionate kaiako create meaningful learning experiences grounded in care, respect and curiosity.

Beyond the Centre – Care That Comes to You

Rockmybaby® is more than centres — we also support families with:

  • Babysitting and Nannies – Available throughout NZ for one-off, part-time, or ongoing care.

  • Homebased Education – A licensed service offering small group learning in nurturing home environments, led by qualified educators and supported by a team of Visiting Teachers.

  • Event Care & Corporate Services – Childcare for weddings, conferences and more.

We proudly support government agencies, community organisations and whānau across Aotearoa with tailored childcare solutions.

Compassionate, Professional, and Here for You

We’re parents too — we understand the juggle, the guilt, the questions, the need for flexibility. That’s why everything we do is about making life easier for families, and brighter for tamariki.

When parents are supported, children thrive. Whether that’s in one of our centres, at home with a nanny, or after hours with a trusted babysitter, we’re here to help raise awesome humans — one little rock star at a time.

Need support or want to chat about what’s right for your whānau?
Call our friendly team on 0800 762 569 or explore our full range of care options online.

📝 You can view our most recent ERO reports here:
Rockmybaby Napier | Rockmybaby Havelock North